In an article entitled "Buyer's remorse: why anti-brand values are killing consumerism", trendspotting author Alan Fairnington is quoted for hailing the emergence of the "post-consumer", a shopper who is "more conscious of community rather than status, value instead of indulgence, and basic needs not bling."
Is this just spin for recessional blues or something more?
"According to Fairnington, the purposeful shopper will shun designer goods because of their cost and questionable class. Cheap goods will be shunned too if their price is kept low through sweatshop exploitation, Fairnington claims, painting the community-conscious shifts in spending as overdue and enlightened."
Call me cynical, but as much as I would like to believe this I am not seeing much of it. How about you?