What are blogs still good for? It’s a question I ask myself as the web evolves. Navneet Alang suggests that, while Facebook has taken over comment sharing and Twitter has overtaken link listing, blogs are still perfectly suited for specialist communities and longer thought-provoking writing. It’s about quality not quantity. Mark Schaefer points out that about 70 percent of all tweets link back to a blog so “content publishing through blogs is important”.
I think blogging is all about knowing your niche. As this blog has evolved I find it’s become more and more focussed on what it means to “follow Jesus in a multireligious, multicultural and multimedia world”. Whereas in the past I’d share all sorts of Christian news and amusing anecdotes, these days I’m far more ruthless about sticking to these niche topics. How is media evolving? How is culture evolving? How, especially, is religion evolving? Where is God in all this? How do I respond in a Christ like way? I share less links, less trivia, I focus more on original content, hopefully better quality content.
I wonder where this is all going. TV didn’t kill cinema, it forced cinemas to focus on their strengths: spectacle. The strength of blogs, for me, is that they provide an easily accessible outlet for exploring narrower interests in more depth. So I don’t try to engage everyone, I focus on the thinkers, the artists, the explorers, the innovators.