The Digital Domestication of Subcultures

I stumbled upon an article about the Colonization of Subcultures this evening and thought I’d share some of the more memorable and thought provoking quotes:

“[The weakness of subcultures] is that they seek to externalize their structure into digital institutions. Loose and transient P2P network institutions perhaps, but still institutions, due to their reliance on externalized trust, impersonal organizing principles and most importantly, social scaling.
They rely on the power of numbers rather than intelligence. Smart mobs are still mobs. As we will see, they are vulnerable to control, and attractive targets for attention mining.”

“…subcultures have historically relied on their obscurity, illegibility and unimportance to ensure autonomy and security.”

“This is the world we are used to, and this is the world the Internet is changing. The subcultural web is now being made legible and governable under the harsh light of Facebook Like actions. “

“The world of subcultures are about to be comprehensively explored, mapped, tamed and domesticated. The larger the subculture, the faster it will fall.”

“…the visibility of subcultural behaviors has made governance and exploitation much cheaper and easier. You don’t have to go to a specific neighborhood, in specific clothes, and drop specific references. You can sit at your desk, dress any way you want, and fake your way into any subculture. Long enough to sell a whole lot of shoes.”

“The outcome is inevitable. Subcultures will be comprehensively tamed. Institutional sociopaths within the class-culture matrix are now in a position to detect and take control of subcultures before they even come into existence. This will lead on to control over the very inception of subcultures.”

“The day is not far off when Amazon will be able to predict, based on book-sales correlations in a given geography, the formation of a new subculture before the first defining event (say a party where an origin-myth is created) ever takes place. It won’t be long before influence mechanisms emerge, to complement the detection mechanisms.”

“Heck, let me go out on a limb and make a Moore’s Law type prediction: the size of the smallest manufacturable subculture will halve in size and transience every 18 months.”

“Once all subcultural attention is mined, only two kinds of attention will remain: the attention currently trapped within personal relationships, and the attention controlled by individualist instincts.”

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