This is a huge question for me. As an observer of new religious movements I am very conscious of how much of NRM literature is aimed at newbies. When it comes to Emergent and Missional books though, by and large they are aimed at either (a) missional leaders or (b) post-evangelical Christians looking for new kinds of Christianity. There is so little out there for new Christians that from time to time I contemplate writing something myself out of shere frustration. The body language is very disturbing if one chooses to look.