This evening I spent some time looking for trends in Christian book sales. I was looking for insights into shifts in focus within the Christian community.
To do this, I pulled up a current bestsellers list according to the Christian Booksellers Association, and ran it through a text analyser. The results were revealing. The top keywords were “love”, “your”, “languages”, “bible”, “God”, “praying”, “power” and “life”.
What caught my attention was that “your” outranked “God.” I took a closer look at the titles. Is it just me, or do they seem overwhelmingly focused on relationship therapy and overcoming anxiety?
Take a look for yourself. Of the top 10 books, it seems like 7 fall squarely into one of those two categories. And if you keep scrolling down the list, you’ll find many more titles along the same lines, like His Needs, Her Needs, The Love Dare, and The Power of a Praying Wife.
This brings a couple of things to mind. First, Christian Smith’s concept of “moralistic therapeutic deism”—a term he used to describe the way many approach faith in America. Second, from sociology and missiology, the idea that folk religion often centers around themes of fear, power, and daily life. And this bestseller list seems to reflect just that.
Now, don’t get me wrong—I’m a trainee counselor and a married man, so I fully support strengthening marital relationships and empowering couples. I even own some of these books myself. And I absolutely believe in connecting with people where they are. Folk religion, after all, has its place.
But I can’t help but ask: Are things starting to feel unbalanced? There’s barely any mention of the Bible, deeper Christian teachings, or core Christian practices beyond prayer in these titles. Paul Hiebert warned of the “flaw of the excluded middle.” Have we stumbled into the flaw of the “excluded heights”? Are we really that different from teenagers turning to love spells to shape their future?







Leave a reply to Jarred Cancel reply